Building from Barcelona

Hovhannes
Hovhannisyan

I flew to LA, installed security cameras in people's homes, then built an AI system that runs the entire business without me. Now I do it from Barcelona.

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From LA rooftops to
remote automation

I'm 25, Armenian, living in Barcelona. I spent 3.5 years as a PM at a big company. Quit. Tried a bunch of things — smart restaurant menus, an interview simulator, wine subscriptions. Some worked a little. None worked enough.

Then I found home services. I flew to Los Angeles, bought the tools, and started installing security cameras and smart home systems myself. Climbed on roofs. Ran cables through attics. Did the job so I could understand the job.

Once I understood the business end to end — lead, quote, schedule, install, collect — I automated it. Built an AI pipeline that catches incoming leads, researches the customer, writes a personalized response, and sends it back. Under 60 seconds. No human login needed.

Now I operate from Barcelona. Local technicians execute the jobs. The AI handles acquisition. I handle the system.

2019 Started in corporate. Product management, 3.5 years. Quit to build.
2022 First ventures — smart menus, interview sim, wine import. Learned what doesn't scale.
2024 Flew to LA. Installed cameras with my own hands. Learned the trade.
2025 Built the AI pipeline. Moved back to Barcelona. Business runs remotely.

Novanest Pro

An AI-powered home services company operating across the US. Security cameras, smart locks, home automation — installed by local technicians, managed by software.

The moat isn't the code. It's that I did every job myself first. I know exactly what a $350 doorbell camera install looks like, what goes wrong, and what the customer actually cares about. That's why the AI works — it was trained on real experience, not guesses.

<60s
Lead response
0
Humans in loop
100%
Remote ops
1

Lead comes in

Webhook catches new Thumbtack leads instantly

2

AI researches the customer

Pulls context — location, request details, property info

3

Generates a personalized reply

Not a template. A real response tailored to their specific request

4

Auto-sends within 60 seconds

First to respond usually wins. The AI is always first

5

Dispatches local technician

Job gets scheduled and assigned. Technician shows up, does the work